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“Get the most out of your time, energy, and money with a strategic publicity plan and your authentic story. It’s better than you think.”

— Susan Busse

Featured

Timing the Pre-Release Marketing of Your Record

An effective marketing campaign is all about timing. Use this 20-week timeline to plan out the publicity launch of your new release.

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Six Publicity Mistakes You May Be Making

Not every artist is in a position to have a publicist helping them navigate their media coverage, but there are some do’s and don’ts that all artists should know. Here are six common publicity mistakes to avoid.